Objectives

1. To assist Hong Kong, China, and overseas companies and franchisors to expand their markets in Hong Kong, China and other Asian countries.
2. To provide an international platform for the Exhibitors to meet with a mass of merchants, investors and people who want to invest and develop their own businesses. Consequentially, this may unfold and develop contacts, businesses, co-operations and other business opportunities.
3. To provide a business platform for worldwide companies, Chinese Government owned organizations and private institutions to promote and pursue business development opportunities.
4. To provide an invaluable opportunity for the franchisors / companies to promote their products and services, and increase their market awareness.
5. To assist Exhibitors to cultivate new relationships and extend those that already exists.
6. To offer Visitors a one-stop-shop service which they can obtain various types of information about entrepreneur and investment opportunities.